LA HATER

A three-video campaign created for JISMA BURGER in collaboration with The Champions Burger. The focus was the 3D recreation of “LA HATER”, JISMA BURGER’s signature burger for the tour, modeled from scratch with each ingredient built as its own asset. I developed the final look through texturing and shading to achieve a high-end food CGI finish. Across the spots, I created FX work in Blender, including a particle system for sprinkles and a liquid simulation for syrup in one of the videos. “LA HATER” traveled across Spain and beyond with the tour, stopping in cities like Alicante and Barcelona, and reaching Paris, so the campaign assets were designed to stay consistent and recognizable across locations.